Guidelines For Your Text Email Template

Matt Blumberg, Michael Mayor, Tami Monahan & Stephanie A. Miller released an article, “Why Text-Only E-Zines are Hot”. They provide some guidelines for creating your text template.

• Use the “from” address and subject line to identify yourself clearly.
• Use short URLs. Even look at using shorter redirecting URLs to your landing page.
• Do not put URLs in mid-copy
• Do not waste space at the top of the email with copy that never changes.
• Make sure your place visual breaks between and around blocks of copy.
• Try to limit line length to 60 characters.
• Limit paragraph length to four or fewer.
• Do not use punctuation marks or symbols for emphasis.
• Use a fixed-space typeface (Courier or Courier New).

eINFO – a collection of articles and studies about email marketing.