Thursday, October 06, 2005

Guidelines For Your Text Email Template

Matt Blumberg, Michael Mayor, Tami Monahan & Stephanie A. Miller released an article, “Why Text-Only E-Zines are Hot”. They provide some guidelines for creating your text template.
  • Use the “from” address and subject line to identify yourself clearly.
  • Use short URLs. Even look at using shorter redirecting URLs to your landing page.
  • Do not put URLs in mid-copy
  • Do not waste space at the top of the email with copy that never changes.
  • Make sure your place visual breaks between and around blocks of copy.
  • Try to limit line length to 60 characters.
  • Limit paragraph length to four or fewer.
  • Do not use punctuation marks or symbols for emphasis.
  • Use a fixed-space typeface (Courier or Courier New).

eINFO – a collection of articles and studies about email marketing.

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