- Add a link at the top of your email to a online version of your newsletter.
- Remind recipients to “Add” your email address to their address book or safe sender list. (Also do not forget to provide instructions on how to add your from address to their address book or safe sender list when your recipient signs up.)
- Get several sample email accounts (Gmail, Yahoo!, AOL,..) so you can see how your HTML email renders in each of the top email applications.
eINFO – a collection of articles and studies about email marketing.