Monday, October 17, 2005

Are You Sure Your HTML Email Renders Correctly?

SliverPop found that big companies are not always on the cutting edge of email marketing. MarketingSherpa reported on this study and notes how HTML emails will break in various email applications (open access to article until Oct 23, 2005). MarketingSherpa gives three quick tips to help solve your HTML email rendering issues.
  • Add a link at the top of your email to a online version of your newsletter.
  • Remind recipients to “Add” your email address to their address book or safe sender list. (Also do not forget to provide instructions on how to add your from address to their address book or safe sender list when your recipient signs up.)
  • Get several sample email accounts (Gmail, Yahoo!, AOL,..) so you can see how your HTML email renders in each of the top email applications.

eINFO – a collection of articles and studies about email marketing.

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