Monday, October 24, 2005

Web Analytics Improve Results From Targeted Email Campaigns has a brief article on JupiterResearch's findings that analytics can play a key role in personalized email campaigns. Here are some of their findings on targeted email campaigns:
  • Produced 33% open rate compared to average of 20% for mass mailing
  • Produced 14% click-through rates compared to average of 9.5% for mass mailing
  • Produced 3.9% conversion rate compared to average of 1.1% for mass mailing

This article also notes that when factoring in the labor costs involved in using web analytics in email campaigns, the average cost per message totals $4.50!

eINFO - a collection of articles and studies about email marketing.

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