Web Analytics Improve Results From Targeted Email Campaigns

InternetRetailer.com has a brief article on JupiterResearch's findings that analytics can play a key role in personalized email campaigns. Here are some of their findings on targeted email campaigns:

• Produced 33% open rate compared to average of 20% for mass mailing
• Produced 14% click-through rates compared to average of 9.5% for mass mailing
• Produced 3.9% conversion rate compared to average of 1.1% for mass mailing

This article also notes that when factoring in the labor costs involved in using web analytics in email campaigns, the average cost per message totals $4.50!

eINFO - a collection of articles and studies about email marketing.

Categories: web analytics, email, email marketing, email marketing blog, eINFO