EmailLabs released their latest whitepaper, “EmailLabs’ 2006 Commercial Email Message Audit”. The whitepaper reviewed 203 commercial emails to see if they implement EmailLabs’ 18 recommended email marketing best practices. They found that few email marketers employ more than 1 or 2 of the best practices. The only best practice with an adoption rate of 100% among the senders reviewed was a working unsubscribe link.
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