Integrating RSS and Your Email Strategy

Lee-Ann Vermaak, iMedia Connection, released a new article, "Integrate RSS with Email for Best Results". Lee-Ann believes that you should look to integrate your RSS feeds into your customer life-cycle messaging strategy. RSS should compliment your email marketing strategy and not replace it. She also suggests to leverage the subscription information from RSS feeds to target your emails. You can create profiles based on the content that users subscribe to and then incorporate those profiles into your email marketing strategy.

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eINFO - a collection of articles and studies about email marketing.