Thursday, July 20, 2006

Three Testing Tips To Improve Your Email Returns

Stephanie Miller, MediaPost, release an article, "Testing: Increase Your E-mail Batting Average" (free login required). The article provide three testing tips to improve your email return.
  • Develop educated testing hypotheses.
  • Segement. Not all subscribers are created equal.
  • Usa a multi-variat approach (with or without the technology) to develop a "best landing page". | Digg it | Furl | ma.gnolia

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