Three Testing Tips To Improve Your Email Returns

Stephanie Miller, MediaPost, release an article, "Testing: Increase Your E-mail Batting Average" (free login required). The article provide three testing tips to improve your email return.

• Develop educated testing hypotheses.
• Segement. Not all subscribers are created equal.
• Usa a multi-variat approach (with or without the technology) to develop a "best landing page".

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