Tuesday, July 18, 2006

Case Study: Time, Inc. and Goodmail’s CertifiedEmail

Goodmail released a case study with Time Consumer Marketing, Inc. (Time Inc. brands including Fortune, Busines 2.0, People, Sports Illustrated, and Entertainment Weekly). “Time sent an email describing new functionality on their online customer service site to active readers of several magazines…. Users were given various options to manage their subscriptions, such as renewing, paying bills, and making changes to their account information.”

Here are some of the index scores that were reported from the use of CertifiedEmail compared to non-CertifiedEmail messages:
  • Click through rate: 130 percent
  • Site Login: 128 percent
  • Customer service option selected: 127 percent

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eINFO – a collection of articles and case studies about email marketing.

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