Tuesday, July 25, 2006

Key Email Market Trends in 2006

In their latest research, E-consultancy provide five key email marketing trends for 2006.
  1. Increased understanding about the return on investment benefits of effective email
  2. More strategic services, such as campaign optimization and behavioral response marketing
  3. Widespread adoption of email marketin best practices.
  4. Greater sophistication in terms of integrating email marketing within the wider marketing mix
  5. Increased use of RSS and mobile as complimentary communication channels

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