Wednesday, July 12, 2006

Test Shows Specific Subject Lines Increase Conversion

The Marketing Experiments Journal released their latest findings in regards to their latest email subject line split test. The test found that the more specific the offer is in an email subject line the higher the conversion rate.

The article also points to three factors that have a significant effect on open rates, click through rates and final conversion rates. Subject lines need to:
  • Help a reader recognize your company and remember the value of your previous emails
  • Express urgency
  • Be specific in their promise | Digg it | Furl | ma.gnolia

Technorati: , , ,

eINFO – a collection of articles and case studies about email marketing.

No comments:

Post a Comment