Wednesday, March 01, 2006

Whitepaper: Incorporating Web Analytics into EMail Marketing

Silverpop released a new whitepaper, Incorporating Web Analytics Into Email Marketing. The whitepaper looks into ways on how one can incorporate the clickstream behavior of your recipients into providing more relevant messaging. The whitepaper goes over five tatics to enable you to gain and leverage a better understanding about your email customers.

eINFO - a collection of articles and studies about email marketing.

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