Email List Size Best Predictor of Open and Click Through Rates

ExactTarget will be releasing a new study, The ExactTarget 2005 Response Rate Study, on March 16. Here are some of the studies findings.

• The study shows as email list size increases, the open and click through rates both decrease. This does stabilize after reaching 400,000 to 500,000 subscribers
• The study also found that most B2B list experience a higher open and click through rate compared to most B2C lists.

You can find the orginal press release with additional charts here.

eINFO - a collection of articles and studies about email marketing.