Sunday, March 19, 2006

Email MArketing in Canada More Effective

The Intercative Advertising Bureau of Canada released a new survey that looked at the effectiveness of Candian email campaigns. The survey noted that Candian email delivery rates at nearly 93%, open rates at 55% and click through rates over 8%.

Email Marketing: Better In Canada, eMarketer

eINFO - a collection of articles and studies about email marketing.

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