10 Email Marketing Tips To Increase ROI

Barry Stamos, Senior Director of Strategy for Responsys, released an article, 10 Quick Wins for Email Marketing.

1. Relevance - delivers more revenue improvemnt than broadcasting.
2. Email Makeover - redesign your email template using best practices.
3. Subscriptions - add a subscription sign up at every touch point.
4. Automation - allows to improve efficiency and effectiveness from sales and service personnel.
5. Integration - determine the optimal number and best channel mix to market to your customer.
6. Segmentation - send the right message ot the right customer at the right time.
7. Testing - know what works and what doesn't
8. Experience - think about how you can gain visibility in the recipient's inbox.
9. Reporting & Analysis - analyze individual behavior and campaign performance to accurately identify your highest value customers and most successful email campaigns.
10. Delivery Audits - ensure that your emails are being delivered to the inbox

eINFO - a collection of articles and studies about email marketing.