Wednesday, March 01, 2006

Considering Whether to Sign Up for Goodmail CertifiedEmail?

Kiril Popov and Loren McDonald released a new article, AOL Delivery: With and Without Goodmail, on the subject of Goodmail’s CertifiedEmail program. The article cites a benchmark from AOL, Goodmail, and Pivotal Veracity that between filters and lack of action because of disabled images and links, 43% of your AOL bound messages are loss. Goodmail CertifiedEmail program promises to give you back those 43% and add another 20% in “message effectiveness” (those people who would click on your message when the images and links are enabled).

eINFO – a collection of articles and studies about email marketing.

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