Fewer American Consumers Using Work Email Addresses as the Delivery Vehicle for Opt-In Commercial Emails

Lyris found in a recent survey that fewer American consumers are using their work email address as the delivery vehicle for opt-in commercial emails.

• 26% receive opt-in commercial emails via Yahoo!
• 21% receive opt-in commercial emails via Hotmail
• 13% receive opt-in commercial emails via AOL
• 8% receive opt-in commercial emails via their work email accounts.

eINFO – a collection of articles and studies about email marketing.