Email Marketing Meets Web Analytics

Elaine O'Gorman, Silverpop, released an article on MediaPost entitled, Incorporating Web Analytics Into Email Marketing (free registration required). This article is so relevant to me right now as I look at how to leverage web analytics to assist in being more relevant with our email marketing. The article suggested starting with the Five W's (Who, What, When, Where, and Why).

1. Who hasn't completed a trabsaction?
2. What pages do they visit?
3. When do they visit?
4. Where are they coming from?
5. Why do they do what they do?

eINFO - a collection of articles and studies about email marketing.