Tuesday, June 06, 2006

Study: Email Marketing Trends Q1 2006 VerticalResponse

VerticalResponse released their Trend Watch Q1 2006 report. Trend Watch establishes benchmarks for companies not only on the basis of industry category, but according to their sizeas well. Here are some of thier findings.
  • Offers that appeal to recipients' expressed interested experience better results than non-targeted emails.
  • Companies with operations that lend themselves to intimacy, such as galleries, restraurants and wineries generally performed better than companies in more impersonal industries or with a strict online retail presence.
  • Only a small number of small businesses reached the "10,000-member mark".

eINFO - a collection of articles and studies about email marketing.

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