Benefits of Managing Unsubscribes

Spencer Kollas, iMedia Connection, released an article, "The Benefit of Managing Unsubscribes". The article provide a couple of tips to help manage the unsubscribe process to help improve your marketing campaigns.

• Utilize bounce thresholds so you are not sending an large amount of invalid email addresses.
• Utilize a on-click unsubscribe.
• Use the feeback loop to process your complaints in a timely fashion.

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Technorati: email marketing, email subscription, CAN-SPAM, feedback loop

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