Monday, June 26, 2006

Benefits of Managing Unsubscribes

Spencer Kollas, iMedia Connection, released an article, "The Benefit of Managing Unsubscribes". The article provide a couple of tips to help manage the unsubscribe process to help improve your marketing campaigns.

  • Utilize bounce thresholds so you are not sending an large amount of invalid email addresses.
  • Utilize a on-click unsubscribe.
  • Use the feeback loop to process your complaints in a timely fashion. Digg it Furl ma.gnolia

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eINFO - a collection of articles and studies about email marketing.

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