- Average time allocated to an email newsletter after opening it was only 51 seconds.
- Participants in the usability study fully read only 19% of email newsletters.
- 35% of the participants only skimmed a small part of the email newsletter or glanced at the content.
- 67% of participants had zero fixation within the email mewsletter introduction.
eINFO - a collection of articles and studies about email marketing.