- Have a clear benefit assocaited with every link (i.e.: Get a money-saving coupon).
- Use teasers to get your audience to click to keep on reading what is on the "other side" of the link. (i.e.: Learn what Dromophbia is.)
- Provide a full URL versus an embedded link.
- Make your URL short and to the point with clear benefits.(i.e.: www.YourDomain.com/MoneySavingCoupon)
- Be clear in what the recipient can expect once they've clciked the link. (i.e.: Read a helpful article about how you can save time)
- Have your links active up to six months after the newsletter has been published.
- Use temporary links to help create urgency to get your audience reading today. (i.e.: Start saving 20% now. Offer good until July 4.)
- Have the URL open into a new window so the recipient can easliy get back to your newsletter content. You will provide the opportunity for that person to click deeper into your website.
- Until people are completely ready to buy, they will not be likely to click through to a sales page. You will have more success by providing links to more information on your site.
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