With the average person maintaining 3.1 email accounts, Jacob Nielsen points to the "slow tail" of email newsletters in his latest email newsletter usabilty study. Some users will be checking these additional accounts sporadically and will be clicking and ordering from the not-so-fresh email newsletter. Nielsen points out that you should ensure that your links and special offers do not expire too soon.
eINFO - a collection of articles and studies about email marketing.
Sunday, June 18, 2006
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