Friday, June 23, 2006

Publishing Email Marketing Content via RSS on the Rise

A new JupiterResearch report, “Feed Marketing: Use of RSS as an Alternative Messaging Medium” cites that more marketers are turning to RSS feeds to deliver their email content. Of those email marketers surveyed:
  • 11% already publish email marketing content in RSS feeds
  • 25% planned to publish email marketing content within a year

Use of RSS rising among marketers, a Jupiter survey finds”, Internet Retailer | Digg it | Furl | ma.gnolia

Technorati: ,

eINFO – a collection of articles and studies about email marketing.

No comments:

Post a Comment