Publishing Email Marketing Content via RSS on the Rise

A new JupiterResearch report, “Feed Marketing: Use of RSS as an Alternative Messaging Medium” cites that more marketers are turning to RSS feeds to deliver their email content. Of those email marketers surveyed:

• 11% already publish email marketing content in RSS feeds
• 25% planned to publish email marketing content within a year

“Use of RSS rising among marketers, a Jupiter survey finds”, Internet Retailer


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