Webinar: Improving Your Email Relevance and Deliverability

Bluestreak is hosting a webinar, Improving Your Email Relevance and Deliverability on April 4.
ou can sign up at http://www.bluestreak.com/webinars/042006_reg.asp
Overview:
Join us for the latest Bluestreak Webinar to learn the latest email best practices and testing strategies to improve the relevance and deliverability of your email communication.

Learn how your marketing programs can evolve with the adoption of the new email certification services and with the emerging opportunities to extend your email messaging with SMS and RSS. This is an exciting time in email marketing and this is a webinar you won’t want to miss.

Date/Time: April 4, 2006 - 11am ET/4pm UK

Webinar Pricing: FREE

Presenters:
Shar VanBoskirk, Consulting Analyst, Forrester Consulting
Brian Cavoli, Senior Director, Bluestreak

Who should attend?
B2C & B2B Marketers
Online Marketers, Marketing Directors
Acquisition & Retention Marketers
Sales Professionals, Mangers and Executives

Whitepaper: Email Marketing 2005 Response Rate Study

In my previous post Email List Size Best Predictor of Open and Click Through Rates I referenced ExtactTarget's study. ExactTarget has now released this study titled, Email Marketing 2005 Response Rate Study.

eINFO - a collection of articles and studies about email marketing.

10 Email Marketing Tips To Increase ROI

Barry Stamos, Senior Director of Strategy for Responsys, released an article, 10 Quick Wins for Email Marketing.

1. Relevance - delivers more revenue improvemnt than broadcasting.
2. Email Makeover - redesign your email template using best practices.
3. Subscriptions - add a subscription sign up at every touch point.
4. Automation - allows to improve efficiency and effectiveness from sales and service personnel.
5. Integration - determine the optimal number and best channel mix to market to your customer.
6. Segmentation - send the right message ot the right customer at the right time.
7. Testing - know what works and what doesn't
8. Experience - think about how you can gain visibility in the recipient's inbox.
9. Reporting & Analysis - analyze individual behavior and campaign performance to accurately identify your highest value customers and most successful email campaigns.
10. Delivery Audits - ensure that your emails are being delivered to the inbox

eINFO - a collection of articles and studies about email marketing.

Email MArketing in Canada More Effective

The Intercative Advertising Bureau of Canada released a new survey that looked at the effectiveness of Candian email campaigns. The survey noted that Candian email delivery rates at nearly 93%, open rates at 55% and click through rates over 8%.

Email Marketing: Better In Canada, eMarketer

eINFO - a collection of articles and studies about email marketing.

Email Marketing Meets Web Analytics

Elaine O'Gorman, Silverpop, released an article on MediaPost entitled, Incorporating Web Analytics Into Email Marketing (free registration required). This article is so relevant to me right now as I look at how to leverage web analytics to assist in being more relevant with our email marketing. The article suggested starting with the Five W's (Who, What, When, Where, and Why).

1. Who hasn't completed a trabsaction?
2. What pages do they visit?
3. When do they visit?
4. Where are they coming from?
5. Why do they do what they do?

eINFO - a collection of articles and studies about email marketing.

Email List Size Best Predictor of Open and Click Through Rates

ExactTarget will be releasing a new study, The ExactTarget 2005 Response Rate Study, on March 16. Here are some of the studies findings.

• The study shows as email list size increases, the open and click through rates both decrease. This does stabilize after reaching 400,000 to 500,000 subscribers
• The study also found that most B2B list experience a higher open and click through rate compared to most B2C lists.

You can find the orginal press release with additional charts here.

eINFO - a collection of articles and studies about email marketing.

Fewer American Consumers Using Work Email Addresses as the Delivery Vehicle for Opt-In Commercial Emails

Lyris found in a recent survey that fewer American consumers are using their work email address as the delivery vehicle for opt-in commercial emails.

• 26% receive opt-in commercial emails via Yahoo!
• 21% receive opt-in commercial emails via Hotmail
• 13% receive opt-in commercial emails via AOL
• 8% receive opt-in commercial emails via their work email accounts.

eINFO – a collection of articles and studies about email marketing.

How Many Email Addresses Do You Have?

According to a recent survey by Lyris:

• 30% of American internet users have one email account
• 37% have two email accounts
• 19% have three email accounts
• 13% have four or more email accounts

The next question should be, “How frequently do you check these email accounts?”. Personally I fall in the four or more email accounts. I only check two of them on a daily basis. I check one on a weekly basis and one on a monthly basis.

eINFO – a collection of articles and studies about email marketing.

Whitepaper: Email Delivered to AOL for Free

ReturnPath released a new whitepaper, Get your email delivered to AOL subscribers the old fashioned way:Free. The whitepaper provides several tips on how you can have your AOL recipients whitelist you.

eINFO – a collection of articles and studies about email marketing.

How Does AOL’s Whitelists Work?

EmailLabs has a great FAQ on how AOL’s whitelists work. They provide a comprehensive answer with plenty of resource links.

eINFO – a collection of articles and studies about email marketing.

Considering Whether to Sign Up for Goodmail CertifiedEmail?

Kiril Popov and Loren McDonald released a new article, AOL Delivery: With and Without Goodmail, on the subject of Goodmail’s CertifiedEmail program. The article cites a benchmark from AOL, Goodmail, and Pivotal Veracity that between filters and lack of action because of disabled images and links, 43% of your AOL bound messages are loss. Goodmail CertifiedEmail program promises to give you back those 43% and add another 20% in “message effectiveness” (those people who would click on your message when the images and links are enabled).

eINFO – a collection of articles and studies about email marketing.

Report: Lyris Q4 2005 ISP Deliverability Report Card

Lyris released their quarterly report, Q4 2005 ISP Deliverability Report Card. The report cites that deliverability has improved in the US and Europe by 2% over last quarter. The report also noted that inbox deliverability rates have alos increased to an average of 87%.

eINFO - a collection of articles and studies about email marketing.

Whitepaper: Incorporating Web Analytics into EMail Marketing

Silverpop released a new whitepaper, Incorporating Web Analytics Into Email Marketing. The whitepaper looks into ways on how one can incorporate the clickstream behavior of your recipients into providing more relevant messaging. The whitepaper goes over five tatics to enable you to gain and leverage a better understanding about your email customers.

eINFO - a collection of articles and studies about email marketing.