Send Postcard to Your Dead Email Addresses

EmailUniverse published a Ezine-Tip recently. The tip suggested that instead of writing off email addresses that return hard bounces, try and send your recipient a postcard to update their email address or re-subscribe to your newsletter. The article mentions that it takes a lot less effort and investment to capture an existing member who left than it is to capture brand new members.

eINFO - a collection of articles and studies concerning email marketing.