- 80% of emails that would be opened were opened within 48-hours after delivery
- 95% of all emails that would be opened were opened by the sixth day
- Average click through rates (CTR) for all industries was 4.27%
- Emails with personlaized subject lines were opned more often (32.49% compared to 26.65%) and received higher click rates (8.45% compared to 4.27%) than emails with personlaized messages only or no personalization.
eINFO - a collection of articles and studies concerning email marketing.