Thursday, November 11, 2004

Email Marketing Use and Trends Report: H1 2004

A recent study was released on email preformance by MailerMailer. The study looked at 70+ million email messages sent by MailierMailer customers in the first half of 2004.

  • 80% of emails that would be opened were opened within 48-hours after delivery
  • 95% of all emails that would be opened were opened by the sixth day
  • Average click through rates (CTR) for all industries was 4.27%
  • Emails with personlaized subject lines were opned more often (32.49% compared to 26.65%) and received higher click rates (8.45% compared to 4.27%) than emails with personlaized messages only or no personalization.

eINFO - a collection of articles and studies concerning email marketing.

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