Friday, November 19, 2004

Email/AdWords Require a Coordinated Marketing Effort

Here is a great tip that I recently picked up at a local DMA luncheon. Jay Schwedelson, Worldata, mentioned that you should coordinate your email marketing campaign with your AdSense campaign when targeting your Gmail users. Adsense keywords will need to be selected based on the copy within your planned email message.

eINFO - a collection of articles and studies about email marketing

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