I came across a cool feature that could help email marketers understand why someone is unsubscribing from their email newsletters. The AMA offers a simple form field that asks, "Please provide a detailed response on why you wish to unsubscribe along with any suggestions you might have.". You could possibly learn that the content is not relevant, your email newsletter frequency is too often, or even suggestions to improve the look and feel of the email newsletter. Here is AMA eNewsletter Preference page.
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