How Marketers Reduce Spam Clutter

A recent study by TrueFire, Reveries determined that marketing professionals reduce spam by:

• 35% use sam filters
• 27% unsubscribe from unsoliciated email messages

DoubleClick reports most consumers reduce spam by:

• 72% simply delete spam without reading it
• 20% try to unsubscribe

This eMarketer article also mentioned 11 roadblocks facing permission e-mail marketing:

1. ISP Blocking
2. Blacklisting
3. Creative limitations
4. Image, link and HTML stripping
5. E-mail reader compatability
6. Rich Media being not compatiable with email
7. Abuse Management
8. Inaccurate bounced logs
9. Best guess reporting
10. Delivery delays
11. Anti-spam compliance