Mother Using Email

There was a recent report by eMarketer concening the best way to target mothers in the US. Here are some interesting statistics by AOL on this:

• 96% of mothers use e-mail
• 67% go online to do product research
• 55% look for coupoms or discounts online.

AOL surveyed 1600 mothers in May 2004.

eINFo - a collection of articles and studies about email marketing