Friday, November 19, 2004

Mother Using Email

There was a recent report by eMarketer concening the best way to target mothers in the US. Here are some interesting statistics by AOL on this:
  • 96% of mothers use e-mail
  • 67% go online to do product research
  • 55% look for coupoms or discounts online.

AOL surveyed 1600 mothers in May 2004.

eINFo - a collection of articles and studies about email marketing

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