7 Tips to Build Your In-House List

An article posted recently on BtoB Online concerning tips to build your in-house list. BtoB Online talked to Chris Baggott, co-founder and CMO of ExactTarget. Here are Chris' seven steps:

• Make it easy for people to opt-in to your newsletter


• Acquire through your own call center or send direct mail that touts your message and opt-in link


• Use an append service.


• Refer-A-Friend programs


• Let your sales force sell your email marketing program


• Find sponsorship opportunities


• Make your message catchy

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