Friday, November 19, 2004

7 Tips to Build Your In-House List

An article posted recently on BtoB Online concerning tips to build your in-house list. BtoB Online talked to Chris Baggott, co-founder and CMO of ExactTarget. Here are Chris' seven steps:

  • Make it easy for people to opt-in to your newsletter

  • Acquire through your own call center or send direct mail that touts your message and opt-in link

  • Use an append service.

  • Refer-A-Friend programs

  • Let your sales force sell your email marketing program

  • Find sponsorship opportunities

  • Make your message catchy

eINFO - a collection of articles and studies about email marketing

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