Tip of the Day - Sign Up Page

When providing a sign up page try keeping the form as simple as possible by asking for minimal information. Try only gathering demographic data that you really need. Provide links to example newsletters so the person can get a sense of what they are going to receive. Send an automated “Thank You” message after a user signs up for your newsletter. This will reinforce what will be sent in the future.

eINFO – a collection of articles and studies about email marketing