Tuesday, February 15, 2005

Email Marketing: The First 48 Hours Are Critical

MailerMailer.com release some findings from their Email Marketing Use and Trend Report: H1 200 on MarketingProfs.com. Here are some the interesting stats that they published.

  • 80% of those who would open your message will actually open it
  • 95% of people who read your message do so within six days of mailing
  • For all industries, the average bounce rate for customers’ first five mailings was 6.60%
  • For subsequent mailings, after bad addresses were removed, it went down to 3.59%
  • The average unique open rate for all industries was 26.65%
  • Emails sent on Mondays had the highest open rates, followed by emails sent on Tuesdays
  • The average click-through rate for all industries was 4.27%
  • Emails with personalized subject lines were opened more often (32.49%, compared with 26.65%) than emails with personalized messages only or no personalization.

eINFO – a collection of articles and studies about email marketing.

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