More Than Half of Users Deliberately Give Incorrect Email to Businesses

StoneShot Ltd. surveyed 100 people at this year’s Technology for Marketing Event and found that 58 percent admitted that they deliberately given the wrong email address to businesses that had requested it as part of their marketing and sales process. Eight percent of respondents said that they didn’t give their email address out if they thought it was going to be used for marketing or sales purposes. Only 34 percent said that they gave the correct email.

eINFO – a collection of articles and studies about email marketing.