Wednesday, February 23, 2005
More Than Half of Users Deliberately Give Incorrect Email to Businesses
eINFO – a collection of articles and studies about email marketing.
Friday, February 18, 2005
Gmail Sending More Invites Out
Hi there,
Thanks for signing up to be updated on the latest Gmail happenings. We hope it's been worth the wait, because we're excited to finally offer you an invitation to open a free Gmail account! Just click on this link to create your new account:
Since last April, we've been working hard to create the best email service possible. It already comes with 1,000 megabytes of free storage, powerful Google search technology to find any message you want instantly, and a new way of organizing email that saves you time and helps you make sense of all the information in your inbox.
And here are just some of the things that we've added in the last few months:
- Free POP access: Take your messages with you. Download them, read them offline, access them using Outlook, your Blackberry or any other device that supports POP
- Gmail Notifier: Get new mail notifications and see the messages and their senders without having to open a browser
- Better contacts management: Import your contacts from Yahoo! Mail, Hotmail, Outlook, and others to Gmail in just a few clicks. Add phone numbers, notes and more. Even use search to keep better track of it all.
We also wanted to thank you. For showing us your support and for being so patient. And to those who have already signed up for Gmail, thank you for giving it a try and for helping us make it better. Our users are what have made this product great. So whether you're just signing up for your account or you've been with us since the beginning, keep letting us know how we can build you the best email service around.
That's it for now. We hope you like Gmail and will share it with your friends. We've got lots of cool new stuff planned and we can't wait for you to see our work in your Gmail accounts! Stay tuned...
Thanks,
The Gmail Team
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eINFO - a collection of articles and studies about email marketing.
Thursday, February 17, 2005
Are You Making a Lousy First Impression with Your Email?
Bill McCloskey, Media Post, wrote an article concerning his experiment on trying to sign up for 246 different brands emails in the apparel and accessories market sector. Here is Bill’s findings:
- 71 of 246 Brands offered an email sign-up form
- After seven days only 22 out of the 71 brands sent him an email
- Only 10% of all brands examined provided an email list with a welcome letter attched to sign-up
- Nearly all of the email welcome letters did nothing to advance the brand or further cement a relationship with the consumer.
Bill goes on to say a lot of these brands are missing the opportunity to communicate one-on-one with the customer and that these customers are more than likely to read that message since they just left your site.
eINFO – a collection of articles and studies about email marketing.
Audio Conference: Taking Your E-mail Marketing to the Next Level
- 5 easy ways to get more people to opt-in to receive your emails
- The latest tips for getting your opt-in email past spam filters
- 10 rules for developing successful email and landing page creative
- Which metrics you should be tracking but probably aren’t
- Keys to creating a quantitative email marketing strategy for your organization
eINFO – a collection of articles and studies about email marketing
Wednesday, February 16, 2005
Chris Pirillo States Email Marketing is Dead
I believe that using email with RSS is the best approach to get your marketing message out there. Yes, it is true that RSS feeds do not have to deal with spam filters. But recently I have been seeing a lot of junk (advertisements) come through my RSS feeds. I even receive duplicated content being published from the same feed over and over (MoreOver). I wish I had a filter for my RSS reader to get only relevant content from these sites.
eINFO – a collection of articles and studies about email marketing
Tuesday, February 15, 2005
Email Marketing: The First 48 Hours Are Critical
MailerMailer.com release some findings from their Email Marketing Use and Trend Report: H1 200 on MarketingProfs.com. Here are some the interesting stats that they published.
- 80% of those who would open your message will actually open it
- 95% of people who read your message do so within six days of mailing
- For all industries, the average bounce rate for customers’ first five mailings was 6.60%
- For subsequent mailings, after bad addresses were removed, it went down to 3.59%
- The average unique open rate for all industries was 26.65%
- Emails sent on Mondays had the highest open rates, followed by emails sent on Tuesdays
- The average click-through rate for all industries was 4.27%
- Emails with personalized subject lines were opened more often (32.49%, compared with 26.65%) than emails with personalized messages only or no personalization.
eINFO – a collection of articles and studies about email marketing.
PROfile Email Summit by BigFootInteractive
Speakers:
- Jim Nail – Senior Analyst, Forrester Research
- Meng Wong – Cofounder and CTO of Pobox.com
- Craig Spiezle – Director of Strategy, Microsoft Corporation
- Jerry Cerasale – SVP, Government Affairs, Direct Marketing Association
- Emily Hackett – State Policy Director, Internet Alliance
- Sridhar Chityala – Former JP Morgan Chase eBusiness Executive
- Jared Blank – Senior Director Ecommerce Marketing, Tommy Hilfiger
eINFO – a collection of articles and studies about email marketing.
Thursday, February 10, 2005
EmailSherpa – Email Marketing in the UK
eINFO – a collection of articles and studies about email marketing.
Back to E-mail Basics
eINFO – a collection of articles and studies about email marketing.
New Deliverability Challenges Ahead
eINFO – a collection of articles and studies about email marketing.
Tuesday, February 08, 2005
Tip of the Day - Opt-in Where Ever They Seek It
eINFO - a collection of articles and studies about email marketing
Email Becoming Databases?
Why buy a bigger hard-drive for your personal computer when you have 1000 MB of storage at your finger tips with Gmail? There has been a long rumor that Google is planning to have a virtual PC where all you need is an Internet connection to access all of your files. Are we there yet?
eINFO – a collection of articles and studies about email marketing
Monday, February 07, 2005
Tip of the Day – Style Sheets
Here is a site that I found that has some relevant information about the use of style sheets within a HTML email.
eINFO – a collection of articles and studies about email marketing
Gmail Going Live?
eINFO – a collection of articles and studies about email marketing.
Friday, February 04, 2005
Tip of the Day - Sign Up Page
eINFO – a collection of articles and studies about email marketing
MarketingSherpa – Lessons From USAToday.com
One great tip they talk about is involuntary unsubscribing. They remove anyone who has not opened and/or clicked in the past 120 days. They then send a follow up letter explaining that the recipient has been unsubscribed and offer to put them back on the list.
The one thing marketers should know is that you can’t rely on just the “HTML Open” statistics. You should look at if the recipient has clicked on a link in the last 30, 60, 90 days before unsubscribing them from your lists. Most of the case studies that I have seen that talk about this method usually use 120 days as their cutoff point. Someone not clicking on a link in the last three months is a good indication that your newsletter is no longer relevant to them.
eINFO – a collection of articles and studies about email marketing.
Thursday, February 03, 2005
Tip of the Day - From Address
Here are a couple of websites that I have run across that give specific instructions on how to add the companies “From” address to the recipient’s address book for some of the top email applications.
http://dellemails.kolartools.com/help.html
http://www.catcosmetics.com/mail.aspx
http://www.wakeboarder.com/other/whitelisting.phtml
http://www.yesmail.com/downloads/AddressBook.html
ReturnPath also published a whitepaper on getting your recipients to add your “From” address called, “The Secret Role of the Email Address Book… and what it means for you email delivery”.
eINFO – a collection of articles and studies about email marketing
Wednesday, February 02, 2005
“No man is an iland” Blog Analysis
Can-Spam and related legislation: 17.9%
Other spam issues: 12.4%
Deliverability: 12.1%
Email address providers: 9.6%
Strategy/tactics: 9.2%
Case studies: 6.1%
RSS: 5.8%
Surveys/trends: 5.5%
Events: 5.2%
State of industry: 3.5%
Other issues: 3.5%
List management: 3.2%
E-newsletters: 3.2%
Format/design: 2.9%
eINFO – a collection of articles and studies about email marketing.
Tip of the Day – Use of Graphics
eINFO – a collection of articles and studies about email markeing
Is Your Email Being Delivered?
Another recent report, Delivery Auditing Tools: Justifying the Investment, made a conservative estimate that marketers using an email delivery service will reduce their costs for delivered mail by two to 10 percent, in addition to increasing revenue by delivering more mail successfully to the inbox.
eINFO – a collection of articles and studies about email marketing
Tuesday, February 01, 2005
Tip of the Day – Email Length
eINFO – a collection of articles and studies about email marketing.