Kendra Wright, of Wright Strategies, shares a couple of tips on building you email list on the DMA website. Her first tip involves prominently displaying a sign-up form on your home page. This is a great tip. You should also be putting a sign-up form on all of your web pages. Not all of your customers come through the front door of your website.
eINFO - a collection of articles and studies about email marketing
Monday, December 13, 2004
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