Friday, December 17, 2004

2004 ReleMail Email Privacy Survey

Relemail recently released it's 2004 Email Privacy Survey. Here are some of their findings:

  • 87% of internet users believed that they have been spammed after they subscribed to an email newsletter
  • 83% of users avoided subscribing to an email newsletter because they weren't sure they could trust the publisher
  • 78% do not always believe companies ' own email privacy statements
  • 91% of users say they are more likely to give thier buisness to an organization that follows ethical email practices and respects their privacy
  • 72% said they are more likely to subscribe to an email newsletter that has been independently certified as trustworthy

eINFO - a collection of articles and studies about email marketing

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