Friday, December 03, 2004

Holiday Season is a Great Time to Publish

Merryl K. Evans, from eNewsletter Journal, thinks that your enewsletter should not go on vacation during the holidays. The reasons include:

  • Those who are in the office are likely to have more time to read email.
  • Other publishers don't publish, giving your newsletter less competition for attention.
  • Your organization will retain stability by continuing to publish on schedule.
  • You will avoid falling into the trap, "It won't hurt to miss this one time" as "this one time" could turn into "many times".

eINFO - a collection of articles and studies about email marketing

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