Merryl K. Evans, from eNewsletter Journal, thinks that your enewsletter should not go on vacation during the holidays. The reasons include:
- Those who are in the office are likely to have more time to read email.
- Other publishers don't publish, giving your newsletter less competition for attention.
- Your organization will retain stability by continuing to publish on schedule.
- You will avoid falling into the trap, "It won't hurt to miss this one time" as "this one time" could turn into "many times".
eINFO - a collection of articles and studies about email marketing