DoubleClick Releases Q3 2004 Email Trend Report

DoubleClick just released their Q3 2004 Email Trend Report. Here are some interesting stats:

• Average open rate (avgerage of 34.3%) declined 7.5% from Q3 2003 (37.1%)
• Avergae click-through rate (8.2%) decreased 10.9% from Q3 2003 (9.2%)
• Average click-to-purchase rate (4.2%) increased 25.5% from Q3 2003 (3.4%)

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