Wednesday, December 08, 2004

Promotional Incentives Significantly Increase Email Marketing Performance

A recent press release by finds that promotional offers can improve email open rates by more than 100 percent and clcik-through rates by up to 1,000 percent. The type of promotional incentive offered played a significant role in campaign success, whereas frequency was not found to be a major performance factor.

eINFO - a collection of articles and studies about email marketing

No comments:

Post a Comment