Derek Harding, clickz.com, released a new article, “RSS: The E-mail Marketing Killer?”. Derek explains how he is skeptical that RSS is an alternative to email for mass marketing.
I agree with him that RSS has not matured enough for mass marketing. But I definitely see that RSS can be used for niche marketing in its current form.
Derek also states, “It’s not useful or effective to take a quarterly newsletter or monthly promotional e-mail and publish it via RSS for the mass market.”
By no means would you want to stop emailing and only offer a RSS feed. You want to compliment your email marketing by putting RSS into your marketing mix. By publishing your newsletter via RSS you provide your users/customers another marketing channel to access your content.
eINFO – a collection of articles and case studies about email marketing.
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