DirectMag released an article, “E-mailers Call For AOL, Yahoo! to Follow Microsoft’s Lead”. The article notes that some users are noticing a universal unsubscribe link in their Windows Live Email.
Currently Yahoo! and AOL do not have any plans to follow Microsoft. I think this will be a wait and see how it works and then jump aboard. I think for all email marketers that this is definitely a step in the right direction to combat the “Report this is Spam” button.
Bill Nussey - Unsubscribe Button May Become a Reality
Mark Brownlow - You need another line in your header
eINFO – a collection of articles and case studies about email marketing
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