Email & Word-of-Mouth

eMarketer has released a new report, "E-mail & Word-of-Mouth: Connect with Your Best Customers". The report looks at whether using email in your word-of-mouth marketing strategy. If the offer is enticing enough the email becomes viral. But tread lightly, email messages that "were once welcomed can easily be seen as spam if the marketers press too hard, are too obvious or imagine that word-of-mouth can be direct-marketed".

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eINFO - a collection of articles and studies about email marketing.