Tip: Getting Your Email Invited to the Dance

Chip House, Chip’s Deliverability Tips, wrote an blog making an analogy to “A Night at the Roxbury” boys trying to dance up on every girl in the bar and being rejected to getting permission from your recipients to receive your emails. Chip goes on to provide three quick tips on email deliverability.

• Add a note to the subscription “thank you” page asking your subscribers to add your email address to their address book
• At the top of each email you send, remind subscribers to add your email address to their “address book or safe sender list”
• Always capture an opt-in for every subscriber and pay attention to click data to ensure your email content is driving interest with your readers

eINFO – a collection of articles and studies about email marketing.

Webinar: ExactTarget’s Segmentation, Targeting, & Personalization

ExtactTarget has archived their latest email marketing webinar, “Segmentation, Targeting, & Personalization”. The webinar is about 48 minutes in length. View the email marketing webinar.

eINFO – a collection of articles and case studies about email marketing.

Webinar: eROI’s Advanced Email and Database Marketing

eROI has archived their latest email marketing webinar, “Advanced Email and Database Marketing”. The webinar is one hour in length. View the email marketing webinar (no recording key necessary).

eINFO – a collection of articles and case studies about email marketing.

Debating In-House Email Marketing

David Baker, MediaPost, authored an article that looks at whether a company should bring the email marketing system in-house or out-source it. David goes through a couple of “points” companies may want to think about before they venture into this age old dilemma.

eINFO - a collection of articles and case studies about email marketing.

Tip: Making Promotional Emails Worth Reading

Nick Usborne, ExcessVoice.com, writes a guest article in the latest Constant Contact enewsletter talking about a couple of different approaches to boost open rates and responses for promotional emails. Here is a couple of highlights from the article:

• Three approaches to email content creation
  o Purely Promotional
  o Informative and Promotional
  o Entertaining and Promotional
• Suggests combining approaches
• Make sure it all feels “true” to your brand and voice online
• Let people know what to expect when they sign up – deliver on those promises
• The more interesting, useful and valuable – the more they will open, share and respond to your emails

eINFO – a collection of articles and case studies about email marketing.

Case Study: Using Spam Content Checkers To Improve Email Deliverability

Kristie Tamsevicius, BrandingontheNet.com, released a case study on MarketingProfs.com about how she used a spam content checker to help improve “The 1 Minute Climb to Success” newsletter. The article gives you a before and after shot of the newsletter. The only take away from this case study is the free content checker tool she references, www.e-zinecheck.com.

eINFO - a collection of articles and studies about email marketing.

MSN Postmaster Site is Launched

From the MSN Postmaster site:
“This site has been developed to give bulk e-mailers/senders, ISPs, e-mail service providers (ESPs), postmasters, and domain administrators a location to learn more about issues and solutions related to sending communications to MSN Hotmail consumers.”

I was amazed at the number of filters (four) a mailing will go through before reaching the recipient’s inbox. The only negative is that this site is really geared for ISPs and ESPs.

eINFO – a collection of articles and case studies about email marketing.

Best Practices: Guideline for Mobile Marketers

The Mobile Marketing Association released a best practice guideline. The mobile marketing guidelines can be accessed at http://mmaglobal.com/bestpractices.

eINFO – a collection of articles and case studies about email marketing.

Study: Retail Email Marketing

Silverpop released part one of the company's "Retail Email Marketing Study". Here are some of the interesting findings that study produced:

• Three-fourths of retailers don't respond to prospect's requests with
  even simple personalization like the recipient's name
• One-quarter of the companies studied failed to offer even a simple
  explanation of benefits to the visitor to sign up for emails.
• 23 percent of companies failed to include email registration requests
  on the home page.
• 8 out of 10 companies offered only one choice of communication.
• 43 percent of the companies studied sent a registration confirmation
  message

eINFO - a collection of articles and studies about email marketing.

White Paper: How to Get the Most Out of Third Party Email List Rental

ReturnPath just released a new white paper, "How to Get the Most Out of Third Party Email List Rental", that goes over some of the basics when
choosing an email list rental vendor. It also includes a vendor checklist with guidelines to make your effort in list rental successful. Check out
http://www.returnpath.biz/pdf/listrental.pdf.

eINFO - a collection of articles and case studies about email
marketing.