WhitePaper: Implementing an Email Preference Center

SilverPop published a new whitepaper, “Give Customers What They Want With Preferences”. The whitepaper goes over the do’s and don’ts when creating an email preference page. This whitepaper is very informative with a lot of good tips. Check it out!

eINFO – a collection of articles and studies about email marketing.

Guide to Email Marketing Service Providers (ESP)

Chris Price, The Chris Price Blog on Online Marketing, posted a blog entry on the handbook he helped developed with Marketingprofs and Paul Broni. The “handbook guides marketers through the process of successfully choosing the ideal ISP”. Find out more about the Email Service Provider guide.

eINFO – a collection of articles and studies about email marketing.

Tip: How to Skirt the Spam Filters

Jennifer LeClaire, E-Commerce Times, released an article that suggest some tips on how you can prevent your emails from being blocked by the spam filters.

eINFO – a collection of articles and studies about email marketing.

Webinar: Tactics To Improve Email Campaign Performance

Jupiterwebinars is hosting a webinar, Effective E-mail Marketing: Tactics to Improve Campaign Performance, on July 13 at 2:00 pm EST. Here is what you will learn:

• The impact email testing has on marketing results
• The extent that segmentation increases response rates
• The effect frequency has on open and response rates
• How marketers can increase their campaign’s effectiveness

eINFO - a collection of articles and case studies about email marketing.

Webinar: Email is Dead…Long Live Email

This is an archived webinar that was presented by DoubleClick and Peppers & Rogers Group. The webinar provided actionable advice on how to maximize contribution from your email marketing initiatives. Here is a general overview of what the webinar discusses:

• Using email to create value from your scarcest resource: customers
• Return on Customer and creating tangible value from email marketing
• State of the industry
  o How is email performing today?
  o How are people feeling about permission email?
• Strategies for value creation
• Go from “campaign” to a “dialogue” mentality to excel.

eINFO - a collection of articles and case studies about email marketing.

Tip: Getting Your Email Invited to the Dance

Chip House, Chip’s Deliverability Tips, wrote an blog making an analogy to “A Night at the Roxbury” boys trying to dance up on every girl in the bar and being rejected to getting permission from your recipients to receive your emails. Chip goes on to provide three quick tips on email deliverability.

• Add a note to the subscription “thank you” page asking your subscribers to add your email address to their address book
• At the top of each email you send, remind subscribers to add your email address to their “address book or safe sender list”
• Always capture an opt-in for every subscriber and pay attention to click data to ensure your email content is driving interest with your readers

eINFO – a collection of articles and studies about email marketing.

Webinar: ExactTarget’s Segmentation, Targeting, & Personalization

ExtactTarget has archived their latest email marketing webinar, “Segmentation, Targeting, & Personalization”. The webinar is about 48 minutes in length. View the email marketing webinar.

eINFO – a collection of articles and case studies about email marketing.

Webinar: eROI’s Advanced Email and Database Marketing

eROI has archived their latest email marketing webinar, “Advanced Email and Database Marketing”. The webinar is one hour in length. View the email marketing webinar (no recording key necessary).

eINFO – a collection of articles and case studies about email marketing.

Debating In-House Email Marketing

David Baker, MediaPost, authored an article that looks at whether a company should bring the email marketing system in-house or out-source it. David goes through a couple of “points” companies may want to think about before they venture into this age old dilemma.

eINFO - a collection of articles and case studies about email marketing.

Tip: Making Promotional Emails Worth Reading

Nick Usborne, ExcessVoice.com, writes a guest article in the latest Constant Contact enewsletter talking about a couple of different approaches to boost open rates and responses for promotional emails. Here is a couple of highlights from the article:

• Three approaches to email content creation
  o Purely Promotional
  o Informative and Promotional
  o Entertaining and Promotional
• Suggests combining approaches
• Make sure it all feels “true” to your brand and voice online
• Let people know what to expect when they sign up – deliver on those promises
• The more interesting, useful and valuable – the more they will open, share and respond to your emails

eINFO – a collection of articles and case studies about email marketing.