WhitePaper: 10 Tips to Minimize Email Marketing Mistakes

Connect Direct, released a new whitepaper, “Top 10 High-Tech E-mail Marketing Mistakes”. The whitepaper goes over ten ways your email marketing message may have failed.

• You forgot the offer
• You asked too much of the reader
• Your call to action appears too far down the page
• Your copy was too short (The long vs. short copy debate!)
• You used a cheap list
• You targeted the wrong audience
• Your subject line was too long
• Your subject line was a Yes/No question
• You only offered online fulfillment
• Your landing page was weak

At the end of the whitepaper they give you a few tips top help minimize the risk of email marketing failure.

eINFO – a collection of articles and studies about email marketing.

Lyris Q2 2005 ISP Deliverability Report

Lyris noted in their latest email deliverability report that inappropriate spam filtering among U.S domains fell by 1.9% to 1.4% in Q2. They found that Hotmail was the only domain that showed an increased in false positives. Lyris noted that this study was prior to the Sender ID Framework implementation.

eINFO – a collection of articles and studies about email marketing.

Lyris “Broken Email” Study

Lyris just released a new study, Broken Email, asking the participants to identify which emails appeared the most suspicious/untrustworthy. They presented ten email messages (7 – well known brands with properly-rendering HTML and text messages, 1 – Major brand that had rendered improperly, 2 – phishing scams) to each participant. Here are the findings:

• 72% Identified the improperly rendered email from a major brand as the most suspicious
• 11% Identified text emails from legitimate brands as the most suspicious
• 10% Correctly identified phishing messages as the most suspicious
• 7% Were not sure which messages were the most suspicious

Lyris did not provide the example emails with this study.

eINFO – a collection of articles and studies about email marketing.

Case Study: Increase Email Conversion with Geographic Targeting

MailerMailer has a case study on The Greater Yellowstone Coalition (GYC).The case study takes a look at how GYC geographically targets emails to inform subscribers located in specific areas about up-to-the minute legislative actions, wildlife conferences, or local events. GYC has found through geo-targeting that they have gained more subscribers and better conversion rates.

eINFO – a collection of articles and studies about email marketing.

DomainKeys Gone Live

Bill Nussey, The Quiet Revolution in Email Marketing, notes that Yahoo! has quietly turned on DomainKey checking the other day. Read Bill’s blog posting, DomainKeys Gone Live.

eINFO – a collection of articles and studies about email marketing.

Email Marketing Glossary

Constant Contact has a good reference site that provides a glossary to some of the most used email marketing terms. This is a good resource for those marketers who are new to email marketing lingo.

eINFO – a collection of articles and studies about email marketing.

Study: Bluestreak Email Benchmarks Q3 2005

Bluestreak released their latest benchmark study. You can find the study here.

eINFO – a collection of articles and studies about email marketing.

4 Steps to getting More Email to the Inbox

In ReturnPath’s latest installment of their newsletter, Email Survival Guide, George Biby talks about some steps to help you get your email message to the inbox.

• Comprehensive Pre-Campaign and Campaign Monitoring
• Program Analysis and ISP Relations
• Diagnose Causes of Delivery Problems
• Accreditation Programs.

eINFO – a collection of articles and studies about email marketing.

Webinar: How to Improve Email Marketing ROI Slides and Audio

If you missed Silverpop and eMarketer’s “Email Marketing: How to Improve ROI” webinar, here is the presentation slides and audio from it.

eINFO – a collection of articles and studies about email marketing.

Are You Checking Your Work Email While On Vacation? You Are Not Alone…

A survey sponsored by Travelocity and reported by eMarketer found that half of U.S. adult online travelers age 35-45 say they check their work email while on vacation. The survey also found that 1 in 3 people actually find it more stressful not to be plugged in.

eINFO – a collection of articles and studies about email marketing.