Study Shows Twitter Followers More Likely To Buy

A recent social media usage study by Chadwick Martin Bailey and iModerate Research Technologies found that followers of brands are more likely to recommend the brand as well as buy their products. The study surveyed 1500 consumers (18+ years of age) throughout the United States. The key finds:

• 79% of Twitter followers are more likely to recommend brands that they are following
• 67% of Twitter followers are more likely to buy the brands that they are following
• Cconsumers believe that brands not engaging in social media are out of touch