In Daniels Terdiman's latest blog entry, #OMGConan: The big Digg party Twitter Hoax, he writes about the recent hoax that was retweeted across Twitter about Conan O'Brien joining the Internet TV network, Revision3. The hoax was orchestrated during the South by Southwest Interactive festival as a way to eclispe the biggest Twitter hoax to date, the death of Jeff Goldblum.
I am glad that no traditional media outlets were involved, as their credibility would have dwindlee down to the levels of TMZ. Any ways, this Twitter hoax clearly displays the power of a few highly influential social indiviudals that have strong online credibility with their followers. With that power comes social responsibility in reporting or sharing information. But when individuals abuse this trust and post rumors or hoaxes, that trust erodes away. Will their followers think twice about retweeting their next tweet due to this hoax?