Wednesday, September 30, 2009

Fantar - Brand Your Twitter Avatar

Tweetphoto launched a new service called Fantar. Fantar is "fan + avatar". Brands can create fantars for users to update their current Twitter avatar with a branded message or logo. Now the service only offers four categories of brands right now: Charity, Internet, Music, and Sports. There are a total of 12 brands participating in this service currently. I expect more brands will jump on board. Right now Music is the largest category with Kiss, Lenny Kravitz, Rob Thomas, Counting Crows, John Legend, Matisyahu, and Demi Lovato.

The service is real easy to use. All you need to do is to log in with your Twitter credentials (not sure why they are not using oAuth). Then the service pulls in your current Twitter avatar. You get to select the brand you want to add and then choose one of the many versions to preview. One thing I did not like is that some of the brands want to put their whole logo as your avatar. I think the smarter brands will use a smaller footprint to brand the avatar.

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