WhitePaper: Email Blocking and Filtering Report

ReturnPath released a new whitepaper, Email Blocking and Filtering Report Second Half of 2005. ReturnPath noted that email blocking and filtering numbers have improved slightly over the past year. Earthlink, Mac.com, Compuserve, and USA.net had the lowest incidence of blocking and filtering. Excite, Gmail, Lycos and Adelphia had the highest incidence of blocking and filtering.

The whitepaper also cites a February survey about consumer’s view on email deliverability.

• 73.4% had email they wanted to receive end up in the junk folder or go missing all together.


• 56.7% have added at least four corporate domains to their personal address book to help ensure inbox deliverability.


• 16.7% added between one and three domains to their personal address book to help ensure inbox deliverability.

eINFO – a collection of articles and studies about email marketing.