Benchmarks For Email Appending And ECOA

FreshAddress just released some new benchmark data for email appending and email change of address services.

Commercial clients average deliverable email append results:

• Household appending: 16%
• Individual appending: 12%

Nonprofits average deliverable email append results:

• Household appending: 15%
• Individual appending: 9%

Average deliverable email change of address results:

• Email Change of Address: 8% (both commercial and nonprofits)

FreshAddress also noted that quarterly processing of the list more than doubled the success rate over the course of a year for both email appending and email change of address.

eINFO - a collection of articles and studies about email marketing.